The Power of Advertising

Activity A

Watch the following video and then discuss the theme with your fellow students, bearing in mind the questions below:

* What was the purpose of the dog's video?

* Which dog do you think they're going to take home?
* Do you think that the future owners' opinion changed because of the video?
* Why do you think the dog had a little suitcase near him after showing the video?

Activity B:

It's not easy to persuade others into buying. In order to do that, you have to known the right techniques.

Read the following persuasive techniques and do the matching exercises, so that you can learn some of those techniques:  

Have you finished the exercises? If so, you can check your answers:

Ad techniques key

Activity C

Do you remember the slogan of the dog's video? From the previous techniques, which one(s) can you find in it? State your reasons.


"Every home needs an Harvey!"
Tecnhique(s): _________________ - because ______
_________________________________________

_________________ - because ________________

_________________________________________

_________________ - because ________________

_________________________________________

Is it a good slogan? Do you think it works? Why / Why not?

Activity D

Watch the powerpoint on how to create a slogan:

How to create a slogan

 

Here are some examples of slogans that sticked in our minds through time:

Activity E

Now that you know how to create a slogan, make one, using two of the persuasive techniques you've learned before. Don't forget to state them!

Here's an example of a slogan. If you want to do it like this, you can use Audacity, like I did!

Askas

You can use the mp3 below or feel free to check our music list "Amazon MP3 Clips" on the right toolbar.